Frequently Asked Questions
Answers to the most common questions about the Investor Readiness Assessment, how the profile drives the modules, how scoring works, and how to manage your account. If you have additional questions or need further assistance, please use the contact form in the footer.
Getting started
What is the BRANDThink Investor Readiness Assessment?+
A structured, founder-facing framework that evaluates how prepared a startup or early-stage business is to raise capital. It scores readiness across 25 modules and produces a prioritized action plan.
Do I need an account to use the assessment?+
You can fill out the Company Profile without an account. You must create an account and be logged in to access the Assessment, Readiness Findings, Summary Report, and Readiness Management.
Can I start the profile without creating an account?+
Yes. The Home page has a Go To Profile button that lets new users begin immediately. Account creation is only required to unlock the assessment and reporting features.
Why can't I access the Assessment, Readiness Findings, Summary Report, or Readiness Management?+
Those pages are gated behind login. Create an account on the Account page and log in to unlock them.
How long does the assessment take?+
Most founders complete the full assessment in about 30 minutes, and you can save progress and return at any time.
Profile & setup
Why is the Company Profile required before the assessment?+
The profile tailors which questions appear, which are locked, and how scoring is interpreted based on your stage, business model, sector, and what you already have in place.
What does "Select all that apply" mean in the "What do you already have?" section?+
You may check multiple items (for example, pitch deck, financial model, customer validation). Each selection can unlock or modify related module questions.
What happens if I change my profile answers later?+
Click Save & Continue on the Profile page to refresh the modules. Scores and locked questions update automatically.
What should I select if my company is not incorporated?+
In the Country of Incorporation dropdown, select "Not Incorporated." This locks incorporation-dependent questions and guides you to incorporate before investor conversations.
What if I don't know my runway or remaining cash?+
Select "Not determined" in the Remaining Runway dropdown. The assessment reflects that uncertainty and guides you to calculate runway before fundraising.
What if my industry isn't in the dropdown?+
Select "Other" at the end of the Industry dropdown and type your industry in the text field that appears.
Assessment & scoring
How is the Investor Readiness Score calculated?+
Each answered question is scored 0–5. Module scores are averaged, then weighted across all applicable modules to produce an overall Investor Readiness percentage.
What does the 0–5 scoring scale mean?+
0 = Not started, 1–2 = Early work, 3–4 = Meaningful progress, 5 = Investor-ready. Each question includes guidance on what each score means.
What does "Not Relevant / N/A" mean, and does it affect my score?+
N/A means the question does not apply to your business. It is excluded from the module average, so it does not lower your score.
Why are some questions locked or grayed out?+
Questions lock when your profile indicates a prerequisite is missing (for example, no pitch deck, no incorporation, or no capital requirements defined). Locked questions are set to Not Started until the prerequisite is met.
What does it mean when a question says "return to the Profile to update"?+
It means the question depends on a profile variable. If your situation has changed, update the profile and save to refresh the assessment.
How many modules and questions are in the assessment?+
There are 25 modules and 284 assessment inputs. The exact questions you see depend on your profile selections.
Can I save my progress and return later?+
Yes. Once logged in, your progress is saved as you go.
Will my scores update as I complete readiness management items?+
Yes. Updating answers and checking off readiness management items refreshes the related module scores and overall readiness.
Sector & business model variations
How do the sector flags change the assessment?+
Sector flags such as Healthcare, Fintech, AI, Consumer, and Regulatory unlock module-specific questions about compliance, data privacy, clinical validation, model risk, and more.
Why do I see different questions than another founder?+
The assessment adapts to your business model, stage, revenue status, sector flags, funding history, raise timing, and what you already have in place.
What if my business model is a hybrid or doesn't fit one option?+
Choose the closest primary model. You can add notes inside assessment questions to explain your hybrid approach.
Results & reports
What is the Readiness Findings page?+
A live dashboard showing your overall Investor Readiness Score, module-by-module breakdown, and a readiness verdict.
What is the Summary Report?+
A printable, module-by-module report that includes scores, overall findings, blocking items, and a verdict summary.
What is the difference between "Overall Findings" and the "Verdict Summary"?+
Overall Findings is a narrative interpretation of your specific scores and gaps. Verdict Summary is a concise readiness classification.
What are Blocking Items in the Summary Report?+
Critical gaps that should be resolved before meaningful investor outreach. Clicking Blocking Items opens a window listing each blocker and why it matters.
Can I export or print my report?+
Yes. The Summary Report has a "Print / Save as PDF" button that uses your browser's print dialog.
Account, billing & data
Is my data secure?+
Data is stored securely and access is protected by authentication. See the Privacy Policy for details.
Will you sell my personal information?+
No. BRANDThink does not sell personal information. The Privacy Policy explains how information is used and shared.
How do I update my account information or password?+
Go to the Account page. To change your password, check the “Change password” box in the Account Security section.
Why are payment fields shown if billing isn't active yet?+
Payment fields are in place for a future paid plan or subscription launch. They are currently disabled until the secure backend is connected.
How do I delete my account or assessment data?+
Email support@brandthink.biz to request account or data deletion.
Support & legal
Who do I contact for support or questions?+
Use the Contact form, or email support@brandthink.biz.
Does BRANDThink provide investment, legal, or financial advice?+
No. The assessment is a strategic readiness tool, not legal, financial, tax, regulatory, or investment advice. Consult qualified professionals for those matters.
Where can I read the Privacy Policy and Terms & Conditions?+
Both are linked in the site footer: Privacy Policy and Terms & Conditions.